We’ve mentioned incentives a few times now, so we probably need to stop pretending we’re not going to talk about them.
This is usually the point where people brace themselves, because they assume this is about greed, bonuses, or “bad behaviour”.
It isn’t really.
It’s about something much more awkward.
It’s about how we behave when rewards are involved — especially when we’re trying to do a decent job inside a system that measures us in slightly odd ways.
